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Masters In Marketing! Again, for I know. Ready to share new things that are useful. You and your friends.Once, there was a man who was forced into early retirement. Determined to carry on living a full and meaningful life, he filled his time with hobbies and odd jobs. Unfortunately, bureaucracy, the stupidity of others and sheer bad luck combined to land him in all manner of bizarre situations - together with being sued for attacking a pit bull with coconut meringues, and being buried alive in his own garden.
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His sorry life ultimately ended when he was run over by a car, but not before he had forever immortalized the phrase: 'I don't believe it!'
That man was Victor Meldrew, the main character in the Tv sitcom 'One Foot in the Grave'. The comedy series painted a hilarious photo of frustrated old age. The last series was broadcast in 2000.
Today, and for the foreseeable future, more and more of the habitancy are lowering 'one foot into the grave'. According to the Office of National Statistics (Ons), for the first time, there are now 10 million habitancy in the Uk aged 65 and above. Should current trends in life expectancy continue, the Ons calculates that the number of habitancy aged 60 and over will rise by over 50 per cent in the next 25 years.
So what's the problem? Surely, an ageing habitancy that increases is a good thing? It is a triumph of post-war advances in medicine and welfare, improved standards of living and improved education. Instead of losing habitancy to war, preventable illness and poverty, we are now living longer, healthier and more active lives than at any point in history.
But the confused and confusing collective moot on the ageing habitancy paints a grim rather than optimistic picture. Analysts predict an impending "grey time bomb" foremost to cuts in economic growth. We seem to be engaged in a 'demographic war', where the old want to support their current accepted of living for as long as possible and the young will be asked to pay higher taxes in order to finance it.
The reality of old age is not like One Foot in the Grave depicts it. While Victor Meldrew endured many indignities, none were as serious as the plight facing many pensioners and older habitancy today. Put simply, we are not very kind to the old, as the easy facts below show.
1 in 4 older habitancy live in poverty - two thirds of whom are women. The full state pension is £95.25 per week compared to the government's legal poverty level, which is £165 per week. In April 2009, the National Pensioners practice called for supplementary increases in the state pension.
According to Age Concern and Help the Aged, 60% of older habitancy in the Uk agree that age discrimination exists in the daily lives of older people. One example of this full, discrimination is in the trip insurance industry. Age and age alone is the only criteria used by insurance fellowships to charge higher premiums. When the independent financial research enterprise DeFaqto carried out a study on age restrictions in insurance it found that half of the fellowships called would not even furnish a quote for habitancy aged 80 plus.
In the workplace, the total number of over 65s at work has doubled in the last 10 years and is now £1.4 million - the highest figure since records began. Yet According to Age Concern and Help the Aged, 65% of older habitancy still feel that age discrimination exists in the work place.
76% of older habitancy believe that Uk plc fails to make good use of the skills and talents of older people. And who can blame them? One example of this is the Ministry of Justice's up-to-date proposals to preclude those aged over 70 from performing jury service. Judges on the other hand will be allowed to carry on beyond the age of 65 after Paul Hampton 66, argued successfully in January 2007 that the Lord Chancellor had fallen foul of the age discrimination rules that came into force in October 2006.
Such discrimination, based purely upon chronological age, benefits no one, least of all the young. Ageism affects everyone. We all have mothers and fathers, grandmothers and grandfathers, older friends and relatives and we examine that they be treated fairly and with dignity. We all want to live for as long as possible in a world that values the contributions that the old, if given the opportunity, are only too willing to make. With the accepted economic and collective reform, that's what the ageing habitancy represents: an occasion for Britain to grow old gracefully.
When you come to be an old person?
Old age tends to be defined by what it is not. To be old is to lack youth and vitality. To retire is to no longer work. Yet for many pensioners and old habitancy it is the start of an spirited new duration of life, where hobbies and new careers can be pursued, grandchildren can be indulged and time can be dedicated towards helping others.
Old habitancy are our future, not just because their number is expanding but also because they will have a profound impact on our culture, community and economy. Either we will be screaming, 'I don't believe it!' in discontentment like Victor Meldrew is down to all of us, young and old.
So, here are the reasons why we think that old age and an aging population, is something to look transmit to.
Something to look transmit to: Why The Ageing habitancy is good for Britain
Older but healthier
According to The Academy of healing Sciences, median life expectancy in the Uk is expanding at more than five hours a day, every day. The Academy's report 'Rejuvenating Ageing Research' notes that the number of disabled habitancy aged 80 and above decreased by 50% between the years of 1971 and 1991. As for the number of those living in nursing homes, that has also has remained the same - in spite of the growth in those aged 80 and above.
The report concludes that habitancy in the Uk are living longer but also healthier lives. This process is something that health experts call 'compression of morbidity', meaning that most of us will only suffer serious age related illness while at the last few years of life.
Redefining retirement
Living longer and being healthy suggests that we can continue to work well past retirement age. From October next year, the Government will axe the mandatory retirement age of 65 for men and 60 for women. Finishing work right away can be difficult to take both emotionally and financially. According to a 2009 YouGov poll, 67% of those who retired at 65 did so before they felt ready. The consulation that old habitancy 'block' opportunities for the young is wrong. With more habitancy in work, the cheaper grows, thereby creating more opportunities for everyone. research from the National create of Economic and collective research has shown that extending working lives by 18 months would inject £15 billion into British economy.
People paying tax for longer is a tangible advantage to the economy. Imparting of wisdom and expertise by older habitancy is a key intangible. The young have a lot to learn from the old. Technology may convert but human nature and the fundamentals of literacy, numeracy and collective interaction do not.
Flexible recruitment
In Europe, Siemens, the Munich-based technology company, has a 'cross mentoring' agenda where older employees show new recruits the ropes, while the old hands get an modernize on the newest technology and skills from the rookies. Already many of the Uk's largest employers are putting in place innovative schemes that allow older habitancy to stay in work for longer. Consulting firm Deloitte has its 'Senior Leaders Program', which allows talented executives to negotiate flexible working hours that suit their circumstances.
The Diy retailer B&Q was one of Britain's first fellowships to actively recruit over 50s. In 1989 it ran an experiment with a branch in Macclesfield staffed entirely by the over 50s. Over a duration of 2 years, an independent gawk conducted by Warwick University found that in roughly every respect - customer service, short-term absenteeism, staff turnover and sales - the Macclesfield branch outperformed other stores. Today, over 25% of the company's 38,000 work force are aged 50 and over.
Liz Bell, Hr director, B&Q "We are proud of the age diversity within our workforce. B&Q removed the retirement age over 15 years ago along with any age criteria in relation to recruitment or benefits. We also offers a flexible retirement option enabling employees to draw their pension whilst chronic to work."
Companies such as Bt, The Royal Bank of Scotland, Sainsbury's, John Lewis and Asda all have schemes in place to offer flexible working arrangements to those past retirement age. 'Flexible retirement' means that expensive talent isn't simply thrown onto the scrap heap once an arbitrary 'sell-by' date has been reached.
Elderprenuers
Ray Croc was 52 years old when he opened his first hamburger bistro in San Bernadino, California.
You might have heard of it. It's called McDonalds.
Today, over a quarter of the fellowships set up in Britain are started by habitancy aged between 50 and 65. between 2001 and 2005. "Elderpreneurs" established 93,500 companies, creating 400,000 new jobs. The proportion of older entrepreneurs (those aged between 50 and 65) has increased by 20% since the 1990s. 'Elderpreneurs' are just as likely to be involved in high-risk ventures in the high-tech and creative industries, our research shows. According to the National Endowment for Science Technology and the Arts (Nesta) just over 30% of those aged between 50 and 65 starting new businesses were motivated by the desire to work beyond the retirement age.
Yet we still associate the entrepreneurial spirit with fresh-faced graduates like Mark Zuckerberg, who was just 19 when he founded Facebook, or Larry Page and Sergei Brin, who were both 23 when they started Google.
These extremely prosperous start-ups tend to be the exception to the rule. Incidentally, Page and Brin sourced their start-up capital from their superior older professors.
Nesta claims that there is evidence to suggest that start ups established by 'mixed age' teams consisting of members aged between 30 and 55 were the most likely to supervene and bloom into 'high growth' companies. These are defined as fellowships formed between 2001 and 2005 that had 25 or more employees in 2008. A combination of greater experience, more assets, better medicine by banks, and more contacts also meant that businesses started by older entrepreneurs were less likely to fail.
In America where this trend is more pronounced, the highest rates of entrepreneurship is in the 55-64 age group, with those aged 55 and over twice as likely to found prosperous fellowships than those aged between 20-34. research from the Kauffman Foundation found that while entrepreneurship rates have gone up in roughly all age brackets, it has declined surrounded by those aged under 35. According to Forbes Magazine's Fast Tech 500 index, America's fastest-growing tech start up, First Solar, was founded by a 68-year-old serial inventor, Harold McMaster in 1984.
Old Masters
So why do we still hold on to the trust that genius, entrepreneurial or otherwise, is the sole support of the young?
A landmark study from 2007 entitled 'Old Masters and Young Geniuses: The Two Life Cycles of Artistic Creativity' unearthed two types of creativity. Conducted by David Galenson, a University of Chicago economist, it revealed the relationship between age and genius in the arts and sciences.
The first kind, and the one we are most well-known with, is prodigal and exists only in the young. It manifests itself suddenly, and like an explosive clap of thunder, dazzles all before it. Think Picasso, Mozart, Fitzgerald and The Beatles. All revolutionized their fields while their twenties.
The other kind has to experience a long and intensive journey of experimentation typified by failure, before a long series of small incremental improvements reveals the inexpressive genius.
Galenson believes that this is the guess we associate youth with genius. Explosions of creativity are simply more compelling - and receive more publicity - than the slow grind of the late bloomer genius.
Cezanne and Alfred Hitchcock were both examples of late bloomers. while the 1950s Hitchcock directed classic after classic: Dial M for Murder, Vertigo, Psycho and To Catch a Thief - between the ages of 44 and 61. This represents one of the most series of creative and market successes in the history of cinema. Paul Cezanne painted his most works of art while his 60s. This is reflected in the art market today, with paintings from that duration worth up to fifteen times more than his earlier works.
A cursory look at the Cvs of history's most sublime artists, scientists and writers shows us that genius and talent manifests itself at all stages of life. In a world that is increasingly ageist and impatient how many Cezannes might we let slip through our fingers? It is impossible to know.
Super grandmas and granddads
It is a golden time to be a grandparent. According to research from The time to come Foundation, the median Briton now becomes a first time grandparent at the age of 49 - younger than ever before. What's more, they can look transmit to remaining a grandparent for an median of 35 years - longer than ever before. There are now 14 million grandparents in the Uk.
Firstly, grandparents make a huge offering by offering free and informal childcare. According to the Office of National Statistics 31% of lone parents and 32% of parent couples rely on grandparents for informal childcare.
Yet grandparents do so much more than just babysit and give out pocket money.
In 2009, Grandparents Plus, a charity that campaigns on profit of grandparents, conducted interviews and polled 1,556 teenagers and children. Their report 'My Second Mum and Dad' accomplished grandma and granddad had a indispensable and certain impact on young people.
Perhaps because of longer working hours, grandparents are now usually taking on responsibilities generally related with parenting. These include: going to school events; talking about problems and time to come plans; giving advice; money and presents and playing a role in discipline.
For many they are confidantes and protectors who step in while times of emotional turmoil, such as when parents disunion or when there is a death in the family. Children in particular parent families find it easier to adjust when there is a high level of support from grandparents. Sam Smethers, Ceo of Grandparents Plus says, "Grandparents often help to upholstery the pain of divorce. while times of family accident they furnish support not only for the grandchildren but also parents as well. They safe and support families as well as furnish day-to-day care. As the state becomes smaller, families will depend more on each other and informal care will come to be more important."
The charity also reported that adolescents have high levels of respect for their grandparents' opinion, especially when choosing careers and universities. Perhaps most importantly, children who have strong relationships with their grandparents are related with more considerate and sociable behaviour. These children are more likely to consider the feelings of others and to offer their help.
Grandparents also play a more symbolic role as family historians. By sharing first-hand accounts of family stories, psychologists believe grandparents can help promote deeper insight between generations.
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